William Hill Brand Platform Integration

Case Study

William Hill

Brand Platform Integration


Following William Hill’s acquisition, DX were engaged to integrate Tom Waterhouse systems, people and processes into the Sportingbet organisation, which also required the development of new websites for 3 brands: Sportingbet, Centrebet and Tom Waterhouse.


DX integrated and transferred all domestic data, customers and people from three companies into a unified platform. DX Solutions’ services included business analysis, change management, process visualisation and project management, all of which contributed to the successful retention and consolidation of intellectual property across the three brands.


DX Solutions’ proactive change management was a critical component in ensuring the organisation completed the transition on time and on budget whilst continuing to operate the business as usual for its customers.

What Our Clients Say:

“The team at DX delivered exceptional results providing William Hill with an immediate advantage against its competition.”


Rob James