William Hill Agile QA & Test Automation Uplift

Case Study

William Hill

Agile QA and Test Automation Uplift


William Hill Australia (WHA) acquired Sportingbet, Centrebet and Tom Waterhouse in 2014 to become one of the leading online Bookmakers in Australia. After integrating 4 companies into 1, WHA set aggressive growth targets involving several technology upgrades, new products and business transformation initiatives.
In order to succeed, WHA required a:

– Highly skilled QA team, and the use of test automation
– Cultural shift towards an Agile delivery methodology
– Uplift in quality to production for both internal and external products.


DX Solutions’ approach was to:

Provide leadership to the QA team through new Head of QA.

Supplement team with highly skilled QA resources (both contract and permanent) to facilitate the Product / Business expansion.

Analyse and make changes to the existing QA process to support the Agile methodology for faster quality delivery.

Align QA team activities with overall Business and Technology Vision. Work with the Dev team to provide automation testing solution.

Organise Knowledge Transfer work shops with business SME’s to increase domain knowledge within the technology team.

Create business process models to assist all stakeholders understand the Domain. Work with the Infrastructure team to provide stable Test environments.

Work with the Infrastructure, Security, DEV and QA teams on test data management and establishing a best practice data refresh process.


Increased business confidence around project delivery.
QA team activities embedded and aligned to the Business vision.

Technology team instilled with the belief that quality is the responsibility of the whole Project team…not just the Testers.

Development lifecycle streamlined via Agile delivery approach.

Reduction in QA schedule times due to Automated Regression suites being run within CI as part of every build.

Blue/Green deployments driving faster and easier releases in all the environments.
Reduced volume of defects being released into production.
Competitive advantage maintained through WHA’s ability to deploy new minimal viable products to market.

What Our Clients Say:

“The team at DX delivered exceptional results providing William Hill with an immediate advantage against its competition.”

Rob James